Gaylord Hotels has become the Platinum Sponsor for the second Hotel Data Conference. The Hotel Data Conference, presented by Gaylord Hotels, will be held 4-5 August 2010 at the Gaylord Opryland Resort & Convention Center in Nashville.

Topics scheduled to be covered during the conference include: U.S. hotel industry overview of historical performance; U.S. hotel industry forecast perspectives from hospitality experts; business and leisure traveler sentiment trends; and effects of pricing decisions during recessionary times.

"The Hotel Data Conference is an unique opportunity to further explore the various layers of data the hotel industry uses to help make important decisions about pricing, operational issues, development and future travel trends," said Peter Weien, senior vice president and general manager of Gaylord Opryland Resort & Convention Center. "We're proud to be the Platinum Sponsor of an event that focuses on educating the industry about trends and issues that affect day-to-day operations and long-term, strategic business decisions. It is a one-of-a-kind event that should be on the calendars of professionals ranging from hotel-company executives to developers to revenue-management experts."

A special room rate at the Gaylord Opryland Resort and Convention Center has been arranged for conference attendees. The cost to register for the conference is $695. The early-bird registration rate of $545 is available through March 31, 2010.

The conference has also formed partnership with the following associations: International Society of Hospitality Consultants (ISHC); American Resort Development Association (ARDA); Hospitality Sales and Marketing Association International (HSMAI); International Society of Hotel Association Executives (ISHAE); Travel and Tourism Research Association (TTRA); Southeast Tourism Society (STS); and Hotel Electronic Distribution Network Association (HEDNA).

(Source: Asiatraveltip)